It might not be the first place you would expect to see a painting being created. But the guests at Haymarket by Scandic were amazed this weekend when they found the artist Peter Eugen Nilsson creating a masterpiece in the hotel lobby. The event was also being watched by thousands around the world on Facebook Live.
It took Peter, a rising Stockholm artist, almost 8 hours to paint Greta, the Hollywood icon who once worked in the building in the 1920’s.
Before he had applied the final brush strokes he had already received significant offers for his creation. “I love to create in front of people, it is a real thrill” explains Peter. “At one point a small child came over and asked if she could help. I gave her the brush and she made her mark”.
Sophie Linnusaar, PR & Marketing Manager at Haymarket by Scandic. “HotelEtail enable us meet the needs of the modern hotel guest, by creating interactive retail experiences like this live Greta painting which was watched Live by over 3,500 of our Facebook fans. It’s OMNI channel retail for hotels!”.