New Stockholm hotel uses retail partnerships to enhance loyalty & reconnect with its Hollywood past

Haymarket by Scandic in Stockholm is doing something smart. The newly opened 405 bedroom hotel is partnering with retail brands to curate gifts with special offers for their guests and Instagram followers.

These retail partnerships have exposed the hotel to new audiences outside it’s regular travel channels. Appealing to the fashion conscious, who in turn spread the word via Instagram and other social channels. Guest loyalty is enhanced via the retail offers and modern service.

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