Grand Frank meet hundreds of fans inside one of Stockholms best hotel lobbies...

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This weekend saw yet another hit retail pop up event inside the impeccably decorated Haymarket by Scandic. Organised by our @Fashoom team who arranged for the event to be broadcast on Facebook Live with the hotel which encouraged even more people to visit the lobby to collect a special 20% offer with the Grand Frank the mens online fashion and watch brand. One guest saw the Facebook Live offer and came down from the room to pick up a watch before dinner. "This is the future of hotel retail" explains Daniel, MD of HotelEtail.  

"Grand Frank is the perfect retail partnership for Haymarket with its 500,000 Instagram followers and stunning shirts and watches" explains Nathan O'Neill, Fashoom eCommerce Manager. "We put this event together in conjunction with the wider HotelEtail service at Haymarket to bring a fashion audience into the hotel and to help Grand Frank find new high quality customers".  

View the 4 minute LIVE broadcast below:


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HotelEtail are experts in helping hotels create meaningful and profitable retail solutions for the modern hotel guest. Today's hotel guest is no longer satisfied with a huge shopping map and dusty lobby retail cases! 

Message for more details.

Grand Central's New Candle will be a hit this Christmas

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This winter we have worked with Grand Central by Scandic to bring its guests its own candle, available to purchase in the hotel lobby showcase or in its online store. We plan to ship lots of candles to guests all over the world during the winter period. "The candle is 100% on brand, from the price point to the messaging on the box which connects to the hotels musical flavours" explains Nathan O'Neill head of eCommece at HotelEtail. 

How to make a hotel jewellery collection fly!

This month we helped Hotel atSIX to take its exclusive jewellery collection to the next level. We did this by introducing them to one of our much loved Influencer Jennifer Berg (36k) who modeled the collection inside the hotel. 

The HotelEtail video production team then made several videos to promote the collection which also does a great job at showing off the amazing interiors and expensive art inside Hotel atSIX. These videos will be featured in the hotels online store (operated by HotelEtail) and also on Facebook and Instagram to drive sales of the jewellery collection.

"This collaboration with HotelEtail and Jennifer has attracted attention at a time when were are building our reputation in the market. This video campaign has proved very cost effective and has attracted a lot of extra attention via Jennifer's large social audience" - Niel Swart, eCommerce Manager, Hotel atSIX. 

Look out for future retailer partnerships that drive awareness online for your beautiful hotel.

Here is what our customers say....

"We have been working with Daniel and his super team for almost a year now for both our hotels At Six and Hobo in Stockholm. Daniel and HotelEtails professionalism and care for what they are doing go beyond the extra mile!  

If you are planning a retail strategy for your product or hotel, HotelEtail is definitely the company I can recommend!

Thank you for the great service Daniel and team!"

Niël Swart - eCommerce manager Hotel At Six and Hobo, Stockholm, Sweden


The Standard Hotels | Online store makes us so happy!

If you ever need inspiration for a well executed online store and product design (with designer partners) look no further than the Standards online store. This weekend Tote for example is stunning and at 495 USD is a steal. We are going to order one and show it to potential hotel customers on what good merchandising and hotel retail looks like. 

Visit the Standards online store here. And tell us what you think below.

3 new brands join the HotelEtail family!

We're kicking into the summer with some great news for our hotel retail market - three new designers have joined the HotelEtail family.  We are happy to welcome Hyde's Spectacles, Bolinder Stockholm and Lumitoro into our family and introduce them to thousands of hotel guests.

At HotelEtail we are constant on the look out for the hottest designers on the market to introduce them to hotel guests from around the world. 

  • Hyde's Spectacles - inspired by the literary work of R.L. Stevenson, Hyde's spectacles were born out of a concept of changing image perceptions - where spectacles add to one's personality, enriching his everyday experience in interaction with others.

  • Bolinder Stockholm is what happens when Upper East Side meets Swedish Grace. Handcrafted, in a true labor of love, using fine Nappa leather and superb artisanal craftsmanship, these wearable pieces of art blend contemporary functionality with an innovative yet timeless design.

  • Lumitoro - crafted by designer Roberto Chaves, is the ultimate fusion of art and science in jewellery - where a designer’s intuitive touch meets the precision of 3D printing technology.

We helped one of the UK's best resorts take their spa & golf retail online

Imagine you've had a lovely spa treatment. You discovered a new product for your face. However you don't want to carry the cream in your hand luggage through the airport. You also need a place to repurchase the product once it runs out in a few months.

Well this is not a problem for The Grove guests. They can go to The Grove's branded online shop experience (operated by HotelEtail) and purchase their items online and ship them directly to their home.

Now that's the kind of service hotel guests in 2017 expect.


Not sure guests will shop with you online? Here is a recent live order for a guest. 

Hotel guest buys the shower tiles...

Sometimes hotels are unsure if their guests would buy interiors & gifts from their online shop!  Perhaps they didn't notice the way we all shop in 2017? It is not rocket science. We now discover and shop things 24/7. 

Check out below the guest at Haymarket who fell in love with the tiles in their hotel shower. They went to the hotels online shop and purchased 2 sets of tiles for their own home. The tiles arrived in just 5 days. Oh and in the future when their friends ask about these tiles, they will talk intimately your hotel.  Sound like a lot of work? Not really as we can take care of it all...! For more email

Secret hotel room pop-up shop this weekend @haymarketbyscandic

We are looking forward to our private pop-up shop at Haymarket this weekend with our fashion partners Lou in Love. Haymarket guests and locals are being invited to attend via a sponsored Facebook event (above) and hotel marketing channels. Guests on the list will receive a special room key at reception and can join the Lou in Love team in their room popup shop to try out the clothes and enjoy a special weekend only offer. 

If you would like similar retail events at your hotel that entertain your guests, then please contact us today 

Fashion "Room Takeover" at The Hoxton, Holborn

British fashion designer Henry Holland has begun a month-long residency at The Hoxton, Holborn.

To celebrate House of Holland's second interiors collection in collaboration with Habitat, a room at the London hotel will be decorated in key pieces throughout March.

Bedding, upholstery and textiles will all feature signature tropical prints from the collection, titled Free to Roam.

Read full article here

Greta Garbo Masterpiece painted on Facebook Live in Stockholm hotel.

It might not be the first place you would expect to see a painting being created. But the guests at Haymarket by Scandic were amazed this weekend when they found the artist Peter Eugen Nilsson creating a masterpiece in the hotel lobby. The event was also being watched by thousands around the world on Facebook Live. 

It took Peter, a rising Stockholm artist, almost 8 hours to paint Greta, the Hollywood icon who once worked in the building in the 1920’s. 

Before he had applied the final brush strokes he had already received significant offers for his creation. “I love to create in front of people, it is a real thrill” explains Peter. “At one point a small child came over and asked if she could help. I gave her the brush and she made her mark”.

Sophie Linnusaar, PR & Marketing Manager at Haymarket by Scandic. “HotelEtail enable us meet the needs of the modern hotel guest, by creating interactive retail experiences like this live Greta painting which was watched Live by over 3,500 of our Facebook fans. It’s OMNI channel retail for hotels!”.